TheLifetime Ball is our first-ever toy made from 100% natural rubber in Golden, Colorado and designed to prevent the very thing that started this company: a swallowed tennis ball.

Built in collaboration with the creator behind your dogs favorite red rubber toy, it features our AirRidge Design contoured ridges that allow airflow if the ball gets stuck. The center channel doubles as a rope port so you can throw further (and keep your hands slobber-free).Its the same size as a tennis ball, so it works with your go-to launcher but unlike tennis balls, its safer, tougher, and made to last a lifetime.